Six Data Domains. One Dashboard. Insights No Single-Domain Tool Can Match.
Most WhatsApp CRMs show you message delivery rates. We show you what your customers actually said, what they ordered, what they complained about, who you can trust with credit, and where your money is going — all from one screen. This is what happens when analytics pulls from conversations, voice notes, payments, inventory, trust scores, and sentiment instead of just campaign metrics.
Six Data Domains. One Unified Picture.
Every WhatsApp CRM tracks messages sent and delivered. We go further. Our analytics engine pulls intelligence from six distinct data domains and connects them — so you see your business as one picture, not six disconnected reports.
Conversations
Every WhatsApp message your business sends and receives is analysed. The AI extracts orders, complaints, questions, and opportunities from the text — turning casual chat into structured business data. When a customer says “I need 5 cartons by Friday” in a message, that becomes a tracked order.
Voice Notes
Nigerian business runs on voice notes. Our AI transcribes every one, extracts action items with priority levels, detects sentiment, and logs everything to the customer record. An order buried in a 2-minute voice note at 11pm becomes a flagged action item by morning.
Payments & Debts
Invoices, payment confirmations, outstanding debts, and instalment plans all feed into the analytics engine. You see which customers pay on time, who owes what, and how your cash flow connects to your campaign activity — not in a separate accounting app, but right next to the conversations.
Inventory
Stock levels, product movement, and reorder alerts are connected to your customer conversations and campaigns. When a campaign drives demand for a product running low, the dashboard flags it before you oversell. When stock arrives, the system knows which waiting customers to notify.
Customer Trust
Every customer gets a trust score from 0 to 100, built from seven factors: payment speed, order frequency, spending, communication responsiveness, referrals, return history, and loyalty duration. This is not a credit bureau score — it is built from your own business data, updated with every interaction.
Sentiment
Our AI reads the emotional tone of every conversation — including Pidgin English. When a customer says “this thing no correct at all, na wa o” the system detects frustration, flags the conversation, and alerts your team. You catch problems before they become lost customers.
Intelligence That Connects the Dots
Any CRM can show you a chart. The difference is what feeds that chart. When your analytics engine sees conversations, payments, inventory, trust, voice notes, and sentiment together, it spots patterns that no single-domain tool ever could.
💡 “Your Tuesday sales dropped 23% this month. Three customers mentioned delivery delays in their WhatsApp messages. Two sent frustrated voice notes. Your delivery partner changed routes three weeks ago.”
A campaign-only dashboard would show you the sales drop. Our wide-breadth analytics tells you why — by connecting conversation sentiment, voice note content, and transaction data.
💡 “Customer Adebayo has ordered 4 times this month, always pays within 24 hours, and referred 2 new customers. Trust score: 94. Recommend: extend credit terms.”
This insight combines payment data, order history, referral tracking, and trust scoring. No single-domain CRM can make this recommendation because no single-domain CRM has all four data points.
💡 “Your reactivation campaign generated 12 responses. 8 were positive (3 placed orders). 2 voice notes contained complaints about pricing. 2 messages were in Pidgin expressing interest but requesting samples.”
Campaign metrics would show you 12 responses. Our analytics breaks down what those responses actually contained — orders, complaints, and buying signals — by analysing conversation content and voice notes.
💡 “Product X is running low (14 units left). Your last campaign for Product X generated 23 orders in 3 days. At current velocity, you will run out by Thursday. 6 customers are waiting for restock notifications.”
This connects inventory levels, campaign performance, order velocity from conversations, and customer notification preferences. Four data domains producing one actionable alert.
Numbers That Actually Make Sense
Every metric is explained in plain language with clear actions you can take. Two views — Marketing and Operations — so you see the full picture without switching between apps.
Campaign Performance
Messages sent, delivered, read, and responded to — plus what those responses actually contained. Orders, complaints, questions, and buying signals extracted from every reply.
Revenue & Cash Flow
Revenue attribution by campaign, outstanding debts by customer, payment velocity trends, and instalment tracking. See which campaigns drive actual payments, not just clicks.
Customer Health
RFM scoring (Recency, Frequency, Monetary value) combined with trust scores and sentiment trends. See which customers are thriving, which are at risk, and which need immediate attention.
Inventory Intelligence
Stock levels connected to campaign demand and conversation-extracted orders. Reorder alerts, velocity tracking, and automatic customer notifications when products are back in stock.
Conversation Insights
Sentiment trends across all customer conversations, common complaint themes, frequently requested products, and voice note summaries. The intelligence layer that turns chat into strategy.
Export & Share
Download any view as a PDF report or spreadsheet. Set up automated weekly or monthly reports emailed to your team, your partners, or your accountant in formats they already understand.
Explore More Features
Intelligence Suite
Trust scoring, AI business insights, voice note transcription, and sentiment analysis — the intelligence engine behind the analytics.
Learn more →Financial Tools
Debt tracking, invoicing, and inventory management — the financial data that feeds into your wide-breadth analytics.
Learn more →Campaign Templates
Launch campaigns and track their performance with analytics that go beyond delivery rates.
Learn more →Frequently Asked Questions
What makes this different from the analytics in other WhatsApp CRMs?
Most WhatsApp CRMs track message delivery and open rates. Our analytics pulls intelligence from six data domains — conversations, voice notes, payments, inventory, customer trust, and sentiment — and connects them. That means you do not just see that a campaign got 50 responses. You see that 12 of those responses contained orders, 3 were complaints about delivery, and 2 customers with high trust scores asked about credit terms. No single-domain analytics tool can show you this.
Do I need to understand analytics to use the dashboard?
No. Every metric includes a plain-language explanation of what it means and why it matters. The AI also generates written insights — not charts you have to interpret, but sentences like “Your best customers are buying less frequently this month. Here are the three you should reach out to first.” The dashboard is designed for business owners, not data analysts.
What does RFM scoring actually tell me?
RFM stands for Recency, Frequency, and Monetary value. The dashboard automatically scores every customer based on buying behaviour. A customer who bought recently, buys frequently, and spends a lot is your “champion.” A customer who used to buy but has gone quiet is “at risk.” Combined with trust scores and sentiment data, you get a complete picture of each customer — not just their spending, but their loyalty and satisfaction.
How does the analytics handle voice notes?
Every voice note is automatically transcribed to text, then analysed for content (orders, complaints, questions), sentiment (happy, frustrated, urgent), and action items. The analytics dashboard shows you voice note summaries, common themes, and flagged items that need attention. Nigerian English and Pidgin are both supported.
Can I share reports with my team?
Yes. You can export any dashboard view as a PDF report or spreadsheet. You can also set up automated weekly or monthly reports emailed to your team. Reports include all six data domains, so your team sees the complete picture — not just campaign numbers.
See What Your Business Data Is Actually Telling You
Start your free trial and discover the insights hiding in your conversations, voice notes, payments, and customer interactions. Six data domains. One dashboard. Intelligence no single-domain tool can match.